Lapierre Edge hereinafter also simply referred to as Lapierre, processes the personal data of consumers. Lapierre considers it important to be transparent about this.
Lapierre therefore provides general information about the use of consumer data in this general privacy statement.
Where necessary, Lapierre will provide more specific information when consumer data are obtained, such as when purchasing products, the use of apps and on other (brand) websites.
Lapierre is part of Accell Group N.V. this privacy statement applies only to consumer data that is processed by Lapierre. This covers personal data concerning private individuals acquired by Lapierre in connection with the offer and sale of the products and services of Lapierre.
Within Accell Group N.V., Accell IT B.V. is charged with supporting all services in the area of IT. This means that Accell IT B.V. may be responsible for handling consumer data acquired by Lapierre; this may be in addition to Lapierre or sometimes instead of Lapierre. Consumers may send an e-mail to firstname.lastname@example.org.
Consumers largely purchase the products and services of Lapierre via recognised dealers and other resellers. These dealers and resellers are not part of Lapierre and Lapierre holds no responsibility for the handling of consumer data by recognised dealers and other resellers. Dealers and resellers may provide consumer data to Lapierre in connection with the sale of Lapierre products under their own responsibility for the purposes of warranty, servicing etc.
When purchasing a bicycle or another product, consumer data may be registered with Lapierre by the dealer or by the consumer himself or herself. Some products, such as electric bikes, and the use of certain apps, also entail the processing of personal data. Data is also recorded when visiting a (brand) website of Lapierre, such as the IP address, the data of the device used, and the items viewed. Contacting Lapierre Directly by telephone, email or other methods will also often lead to the processing of personal data. This includes matters such as a request for sending a brochure or submitting a guarantee claim.
Lapierre processes data about the consumer himself or herself, such as the name, address, place of residence, contact details, demographic information such as preferences and interests and details concerning the products that were purchased. Lapierre does not store credit card details for our customers after purchase. Other information may also be collected relevant to customer surveys and/or offers and competitions. In these cases, this is only information expressly provided by the consumer.
Lapierre may also process Information where there is an interest, such as the type of product and guarantee, the dealer where the product has been purchased from or is being maintained by and the maintenance details.
Additionally, Lapierre processes further data when consumers visit our website in the form of cookies. For the more information on cookies please see our cookies section below.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Lapierre uses personal data for:
Lapierre processes data for as long as necessary for the purpose for which the data is used. This may depend on deregistration by the consumer, such as for an account, newsletter or app. In principle, data is retained for no longer than two years, unless longer retention is necessary to be able to assess any complaints or claims or for the purpose of compliance with statutory or administrative obligations.
Consumer data security is an important part of our business operations. Various security measures are implemented in order to guarantee this. This includes matters such as a strong password policy, screening internet data, encryption and authorisation procedures for the employees. Consumer data is stored in secure technical rooms. These are cooled computer rooms with emergency power facilities and secure locking doors. Additionally, data stored by Accell is protected by alarm systems and surveillance. The abovementioned measures are part of the many measures being implemented by Accell IT in order to protect the data of Lapierre consumers. If you have any questions in this regard or you suspect abuse of data, you can send an e-mail to email@example.com.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Lapierre uses various third party analysis tools such as Google Analytics and Hotjar which may collect information about your computer including your IP address, operating system and browser type, for system administration and in order to create reports.
These programmes may also collect anonymous statistical data about our users’ browsing actions and patterns to report website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site.
Like many services, these tools use first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. Lapierre then uses this information to compile reports and to help us improve our website, products and services.
We will never sell or lease your personal information to third parties unless we are required by law to do so. However there are a number of instances in which your data may be shared with select, trusted partners, for the purpose of facilitating our service delivery. In such cases Lapierre will always be acting as the data owner and the third party will act only as a data processor, meaning that they retain no rights to market to you, our customer. Examples of instances in which a third party may handle your data are; when joining our mailing list your data will be held by ConvertKit, a CRM System which enables us to store your data and communicate with you via email; when placing an order on our website our partner YotPo, a reviews platform, will send up to two non-intrusive emails asking you to review your purchase; and should you choose to undertake any service provided by our local Lapierre partner stores then your details may be passed to that specific store to facilitate the service delivery.
Please note that by placing an order for Click & Collect or by requesting a Test Ride at your local dealership we view this as you providing us with permission to pass your details onto that particular store to facilitate the completion of the purchase or booking request.
We may also use your personal information to send you occasional promotional information about third parties which we think you may find interesting. If you do not want this to happen please tell us by updating your contact preferences.
Consumers have the right to inspect their data and the right to request correction and deletion of their data. If you would like to exercise this right or if you have another question, please contact firstname.lastname@example.org.